As most of you know, I've been working to promote Fitness & Nutrition for a couple of weeks now, and I figured it would be worthwhile to get some input on my ideas thus far. Most of the events I mention are local (in NYC) because it makes it easier for me to attend, but if you know of some events/organizations in other locations that would be easy to work with remotely, I'm all ears! Anyway, here are some ideas I've been tossing around:
Meetups - sponsoring after parties for social sports clubs, collaborating with fitness startups (e.g. Fitocracy) to host local events, etc. What kinds of events would our current and potential users be interested in attending? How should I publicize these events? Are there other fitness startups I should contact? As far as sports clubs go - I've already contacted New York Social Sports Club, Zog Sports, and Urban Soccer. What are some other good ones?
Doing a top new user competition - Would it be effective to do a giveaway to the top new users of next month? What prizes would be good for that? I like the idea of a Fitbit or some other fitness gadget, but you tell me!
Sponsoring races - I've gotten in touch with organizations like New York Road Runners and New York Cycle Club to see about sponsoring races and bike rides, but that gets pretty expensive, so my next idea was to just go to some events and hand out SE nutrition bars. Is this worth the time/effort/expense? What specific events should I be targeting? Does anyone know of specific organizations that might be receptive to that idea, or might be a little cheaper to sponsor?
Sponsoring fitness blog giveaways - I've worked one out with Cranky Fitness who will be doing a Fitbit giveaway over the next couple of weeks. What other fitness bloggers should I be contacting? We want to reach out to people who have a decent following and want to promote themselves, but aren't so big that they won't have time to talk to us.
Any other ideas? I'm open to them, so let me know what you think. You all know the community better than I do, and I want you to be involved with everything I'm doing - including brainstorming! If you have any questions about this or anything else, please let me know. The chat room is a good way to get in touch with me, or feel free to email me if that's easier for you.
[Edit] Ivo suggested trying to sponsor groups that our users area already a part of, both because it's nice to give back to the community and also because we'll have someone there to talk up the site! So - does anyone belong to any fitness groups that might be interested in the site and need a sponsor for anything? Running clubs, cycling clubs, swim teams, social sports teams - let me know what you're up to!
[Edit] I've been communicating with a few local sports teams that need a sponsor. One is a softball team that plays in Central Park, another is a roller derby team that plays on Long Island. I've heard from a few other teams but these are the ones I like best so far...what do you guys think? One idea would be to buy jerseys for them if they agree to have "Fitness.StackExchange.com" printed on them.