Citing from The 7 Essential Meta Questions of Every Beta:

5. What’s the “elevator pitch” for our site?

Imagine you’ve just gotten on an elevator with a friendly stranger. You have precisely one floor to describe your community to them. What would you say? The elevator pitch is a brief sentence that describes what your site is about. Every word counts!

Once decided, it can be sliced and diced to form:

  • the tagline
  • the motto
  • the blurb under the logo
  • a convenience redirect “nickname” for the site
  • perhaps eventually the domain name in some form

(Due to a variety of practical difficulties with domain names, we prefer to de-emphasize domain name selection. Most sites will retain their topic.stackexchange.com names indefinitely.)

Naming is hard — really hard. But if you can come up with a sensible elevator pitch for your community, it’s a great starting point.

For more detail see: Stack Exchange Naming for Dummies

As our beta is now over 670 days old and doesn't look that bad, why not start getting some ideas?

  • 1
    possible duplicate of Ideas for a fitness tagline?
    – Baarn
    Jan 4, 2013 at 13:49
  • 1
    I'd keep this version around and use the old version for inspiration only
    – Ivo Flipse
    Jan 4, 2013 at 13:51
  • 1
    Rep for Rep(s). One rep after the other.</bad pun>
    – Raphael
    Aug 4, 2014 at 20:48

2 Answers 2


Exercise Exchange

Slack Exchange (slack = lazy? tenuous at least)

Work out your workouts

Exercise Smarter

Pre-workout answers

Although the cynic in me might just say: "Eat better/smarter, drink more water, go exercise more, 5x5 Stronglifts and DOMS are normal" in a elevator


What about just "Fit" as our tagline?

"There are lot of misconceptions about what it takes to be 'Fit' and SE's 'Fit' site aims to solve that."

edit: FitnesSE?

  • 1
    "Gain 30 lbs of muscle in just one month with just these 5974 weird tricks."
    – G_H
    May 19, 2016 at 5:49

Since a lot of people originally come from 'the big three', why not make fun of the common prejudice?

End your Slack on Fitness.Stack
obvious pun

From Fatness.Slack to Fitness.Stack
I like puns

From Visual Fatness to Physical Fitness
originally Virtual Fatness, my dictionary told me that physical can be translated as real so virtual would be the opposite, but visual sounded catchier.


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